I believe the best businesses come from real problems. For me, it started with something simple: I couldn’t find a deodorant that worked. Everything I tried gave me a rash, even the “natural” ones, which were still full of chemicals. On top of that, I was frustrated by the constant waste and high cost of the available options. I hated the rash, I hated the plastic, I hated the waste, and I hated the cost.
I had enough, and finally I decided to make my own.