Tag: zero plastic

You’re So Fly: Devin Pendergast

1. Tell us a little about yourself! What inspired you to start For the Trees, and how did your entrepreneurial journey begin? I believe the best businesses come from real problems. For me, it started with something simple: I couldn’t find a deodorant that worked. Everything I tried gave me a rash, even the “natural” ones, which were still full of chemicals. On top of that, I was frustrated by the constant waste and high cost of the available options. I hated the rash, I hated the plastic, I hated the waste, and I hated the cost. I had had enough, and finally I decided to make my own. I spent...

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